YouTube is launching its own music awards
show.
According to YouTube's official blog the YouTube
Music Awards will be an "event honouring the
artists and songs that you have turned into hits
over the past year".
Lady Gaga, Eminem and Arcade Fire, among
others, will perform at the event in New York on 3
November.
Nominations will be chosen based on videos that
have been watched and shared over the past
year.
Users will then be asked to choose winners by
sharing the nominees across social media.
The ceremony will be streamed live online with
nominees for the awards being announced on 17
October.
In the days leading up to the event, nominees will
share official music videos, covers, parodies,
concerts, interviews and fan videos.
On the night itself artists and some of YouTube's
most popular contributors, including Lindsey
Stirling and Cdza, will take part in performances
and musical collaborations around the world.
Shows will take place in Seoul, Moscow, London
and Rio de Janeiro as well as the live event in
New York.
The YouTube Music Awards will be hosted by
American actor Jason Schwartzman.
Spike Jones, who directed Where The Wild Things
Are as well as videos and documentaries for The
Chemical Brothers and Bjork, will be the creative
director of the event.
No comments:
Post a Comment