Nokia launches Lumia 1020 with 41 megapixel camera

The price of the Nokia Lumia 1020 will be
disclosed on October 10. Reuters
Targetting camera aficionados, Nokia
India today unveiled its much-
anticipated 41 megapixel camera phone
Lumia 1020 , which will hit shelves on
October 11.
The price of the device will be disclosed
on October 10 but as per estimates, it
will be available in the range of Rs
47,000-Rs 48,000. It is currently selling
in other markets for $800.
Nokia Lumia 1020: Smart-cam-phone, but
not necessarily a 'buy'
"We have received extremely
encouraging response for our Lumia
range and believe that Nokia 1020 will
further strengthen our leadership in
imaging, which plays a important role
in the lives of consumers today," Nokia
India Managing Director P Balaji told
reporters here.
Nokia Lumia 1020 with 41-megapixel
camera unveiled in New York
The dual-capture feature of the phone
allows to take a high resolution 38
megapixel image and also creates a 5
megapixel picture that can be shared on
social networking sites.
The device has an application called
Nokia Pro Camera, which makes it easy
for anybody to take professional quality
images.
The application allows users to click
pictures first and then zoom later to get
their desired shot.
"It is our premium smartphone and our
target market is people who value great
imaging experience. There are 50 per
cent people who click pictures with their
smartphones and a fraction of those are
camera lovers, who are our target
audience for this phone," Nokia India,
Middle East and Africa Director
(smartphone devices) Vipul Mehrotra
said.
He said when it comes to volumes, there
is this pyramid structure. Lumia 520
will be the lower end of the pyramid
and 1020 will be the top end.
Mehrotra said Lumia 520 has received
an amazing response from the people
and it is one of the largest selling
devices on the e-commerce sites.
"Lumia 520 is a favourite with the
younger audience, its a high end
smartphone at a very affordable price,"
he added.
The company now has 13 devices in the
Lumia portfolio in India.
Lumia 1020 runs on Windows 8 and has
32 GB on board storage. The company
has also tied up with Vodafone wherein
the customers will get free 2GB of 3G
data usage for two months. Customers
will also get an application voucher
worth Rs 1,000 with the phone.