Aircel, Micromax team up to offer bundled data, voice and content packages

Aircel and Micromax have entered into a strategic
partnership under which the operator will offer
discounted bundled voice/ data plans and free
content worth Rs. 10,000 with the new Micromax
devices including dongles, feature phones
(Internet-enabled) and smartphones. The two
companies will also share each other's Channel
and Retail Network, Sales Resources and roll out
an integrated devices sales activation programme.
With the latest partnership, Aircel and Micromax
are aiming to acquire 4-5 lakh device users per
month.
For 3G Micromax phones, Aircel offers local
calling at 1p/2 sec and STD calling at 1p/sec for
3 months, 2GB Data (2G/3G) per month for 3
months, Rs. 10,000 worth WAP content free over
3 months and Popcorn TV (internet TV)
application free for 3 months.
For 2G Micromax phones, the operator offers local
calling at 1p/2sec and STD Calling at 1p/sec for
3 months, 1GB Data (2G/3G) per month for 3
months and Rs. 10,000 worth WAP content free
over 3 months. For dongles, Aircel offers 500 MB
per month free for 3 months.
Aircel says users don't need to SMS/call or visit
Micromax showrooms to avail the benefits. The
operator will automatically identify the new
Micromax device with Aircel connection.
While addressing the media at the launch event in
Delhi, Mr. Anupam Vasudev, Aircel's Chief
Marketing Officer, highlighted the forthcoming
'data revolution' in the country. He also asserted
that the voice segment had reached a saturation
point.
“India is at the cusp of a data revolution and
device tie-ups will strengthen the telecom
ecosystem in the country, which is critical to drive
data penetration. According to a recent study, by
the year 2020, mobile internet users are set to
grow 4 - 5 times and smartphone penetration is
set to increase 5 times to 50% in India,” he
added.
“Affordability in devices will give a rise to data
proliferation which will be the main revenue
generator for both telecom operators as well as
handset manufacturers in the near future. Aircel
recognizes the importance of smartphone devices
to drive data usage. In line with that, it is our
focus to get into partnerships with leading
smartphone device manufacturers in an endeavour
to bring to our customers exciting bundled
products. In this exclusive partnership with
Micromax, we will share their robust channel and
retail network to deliver innovative and best value
for money products and services.”
LtoR: Anupam Vasudev, CMO, Aircel, Vikas Jain,
Co-founder, Micromax, Sunil Kuttam, VP-
Marketing, Aircel
Mr. Vikas Jain, co-founder, Micromax , said, “At
Micromax, we have always believed in
democratizing technologies for masses by
bringing alive affordable innovations through our
product and service offerings. We are very happy
to partner with Aircel, as this partnership will be
an excellent amalgamation of Aircel’s innovative
offerings in the market place and superior
hardware capabilities of Micromax, which will
enable millions of consumers in India to enjoy
seamless connectivity through affordable call
rates, data usage and internet TV on Micromax
devices.”